New Music on Radio
New Music on Radio
There’s no denying that at this time of year, the biggest musical releases seem to be those from the ‘new music’ categories. In the UK and US, Radio 1 DJ’s and Talk Show presenters will have their tune chosen as the number one tune during the countdown to the Christmas Music Awards. This has led many people to believe that it’s impossible to make any money from the new music business. However I think this couldn’t be further from the truth and in this article I’ll explain why.
When it comes to radio, new music is by far the most exciting part for the music industry. Music fans everywhere love new music and the fact that there are limited amounts of albums every year means that the artists and musicians involved are constantly fighting to be heard. This competitive spirit means that the quality of music on offer is often far better than ever before and radio audiences love it.
The other reason why music on radio can make lots of money is that unlike pop or dance songs on radio stations, there is rarely a requirement to keep advertising up to date. Unlike TV or cinema where adverts are a requirement for viewings, music on the radio is left to itself. There’s absolutely no need for the advertising dollars to flow like they do for popular shows on TV or cinema. As long as there’s music on, the ad dollars will come.
It’s a simple case of supply and demand. If you want to listen to music more, you have to go to radio. And if you want to pay more for your favourite music, you need to go to radio. But the beauty of it all is that the money doesn’t have to come from a company outside of the music industry. Subscription services exist that can deliver the music to your home without ever seeing a dime.
Now whilst there are plenty of options available when it comes to new music, there’s one major problem. The vast majority of the audience prefer to hear new music on familiar radio stations. So if a station is playing the new stuff, how do you get it on air?
Well, it’s actually quite easy. A lot of radio stations actually own chunks of the music industry and license the rights to play new music on their radio airwaves. This opens up a gold mine for radio stations wanting to play new music, because they can license the rights to broadcast music to their entire listenership. And if you have an internet connection at home, then you can also go online and find radio stations playing the new stuff right now.